Case Studies

Proof in the Results

Real brands, real challenges, real outcomes. A look at how TOLA turns strategy into shelf space and sell-through.

Retail Strategy2025

Bobby Flay — From Celebrity Chef to Retail Shelf

Partnered with Bobby Flay's team to develop a go-to-market strategy that landed the brand in major grocery and specialty retailers within 6 months of launch.

  • 3 major retailer placements
  • 2× projected sell-through in Q1
  • National distribution achieved
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Bobby Flay
Product Launch2023

iQ Power Tools — Breaking into the Pro-Tool Market

Developed sell-in materials, trade show strategy, and category management framework that drove iQ Power Tools into Home Depot and specialty construction retailers.

  • Home Depot placement secured
  • Category captain designation
  • 40% YoY revenue growth
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iQ Power Tools
Brand Launch2022

Uncaged Spirits — Building a Brand from the Ground Up

End-to-end brand creation for Uncaged Spirits — from naming and identity through packaging, sell-in deck, and state-by-state distribution rollout.

  • Brand identity + packaging
  • 5-state distribution launch
  • Featured in trade press
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Uncaged Spirits
Campaign2022

iiRcade — Gold Edition Launch Campaign

Creative direction and retail activation for the iiRcade Gold Edition limited launch, driving consumer demand and sell-through across specialty gaming retailers.

  • Sold out in 3 weeks
  • Tier-1 media coverage
  • Second edition greenlit
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iiRcade

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